An island experience, distilled into sixty seconds.
Destination Film, Social Content & Original Music
The island has a quality that's hard to manufacture — a genuine sense of place. Our job was simply not to get in the way of it.
The project
Overview
Ocean Cay MSC Marine Reserve is MSC Cruises' private island destination in The Bahamas, surrounded by turquoise water, white sand, and the unmistakable presence of the ship offshore. This one minute film captures the island as an experience rather than a tour, bringing together movement, color, music, and atmosphere in a concentrated destination story.
Creative Purpose
Intention
Rather than creating a conventional tour or walkthrough, we focused on the moments that define a day at Ocean Cay: the anticipation of arrival, the sweep of the shoreline, the energy of the beach, the lighthouse, and the ship framed against the island. The goal was to make viewers feel the destination before they ever arrived.
How we made it
Approach
Fast paced editing, cinematic ground coverage, authorized aerial cinematography, and immersive underwater footage were shaped around an original island inspired score. Moving between the shoreline, the ocean, and the air allowed us to reveal the destination from multiple perspectives while maintaining the energy and momentum of the film.
Operations
Authorized Aerial Operations
Aerial filming required advance coordination with MSC Cruises, authorization from the Civil Aviation Authority of The Bahamas, and aviation insurance coverage for the planned operations. These requirements informed our flight planning, offshore positioning, crowd avoidance, and approach to capturing the island safely and responsibly.
What we created
Production Scope
- Cinematic island film01:00 independent master film
- Vertical Social Film00:18 cuts for Reels and Shorts
- Aerial cinematographyOffshore, shoreline, lighthouse, and island perspectives
- Ground cinematographyBeach, water, dining, and guest experience
- Original MusicCustom island inspired score created for the film
- Aerial Production CoordinationMSC Cruises permission, Bahamian aviation authorization, insurance coverage, and location specific flight planning
- Underwater CinematographyImmersive in-water perspectives capturing the clarity, movement, and atmosphere beneath the surface
- Raw Footage HandoffSelected original aerial footage provided directly to MSC Cruises for review and potential brand use
- PostproductionEditing, color grading, sound design, and final finishing
Audience Response
Strong attention. Measurable engagement.
Across YouTube and social media, the film and supporting content generated more than 300,000 organic views, 297 hours of watch time, and 937 organic shares. These results demonstrate the work's ability to capture attention, encourage organic distribution, and extend destination storytelling across platforms.
The team
Credits
- Direction & CinematographyKenzo & Benjamin
- Original ScoreWaypoint Narrative
- Post-ProductionWaypoint Narrative
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